I just reviewed Tony Hawk RIDE (Shameless plug in 3, 2, 1... http://www.britishgaming.co.uk/2009/12/tony-hawk-ride/ ).
I just sent the review to the PR person, apologised but explained that it was an appropriate score.
It was a little awkward, but…
Go to GAME (or your national equivalent) and pick up some random preowned PS2 game that you've never ever heard of. It'll set you back a few quid, but you have no expectations or nostalgia to affect your creativity.
What was helpful to me when I was starting out was find people working on independent projects and interview them. Give the games from smaller studios that you are passionate about some love; they're grateful for the publicity and will speak with yo…
I'm pretty proud of an article I wrote for Resolution, called No Funny Business. The site's editor gave me some nice comments and Kieron Gillen picked it up for a RPS post straight away.
http://resolution-magazine.co.uk/content/no-funny-business/
No, most don't want the article already done. You might not have their house style down, or they might want to alter your idea slightly.
Just pitch it. Dear Editor, I am interested in writing an article about X, and would intend to interview Y and…
Hey, man, you live just around the corner from me! That just goes to show how far game journalism has come; nothing good ever normally breeds from Bucks.