Interesting read over at F13 about who really gives a flying f--k about the people writing.
Does it bother you if no one knows who you are?
I actually find it surprising when I introduce myself and someone tells me "Oh! Hey I read your stuff!" as I don't really expect people to be reading the person's name. They may read the REVIEW, the FEATURE, or the _whatever_ but they may not read the NAME of the person writing it (Except maybe opinion pieces....)
It's true, nobody really cares about most of us unless we pull some strange stunt or release something truly unique. Yahtzee with his Zero Punctuation video reviews has a name, but that's mostly because he can talk for 4 minutes without taking a breath and has a snazzy non-American accent. It's the same story with any medium, I expect. The mass of little guys gets crunched by the mass of corporate names, and people are only interested in what's being done, not who's doing it.
I believe Chris Buffa offered similar statements a while back.
It's certainly the case that many are not remembered. Partly, I believe this could be due to writers not being particularly memorable. I know David Jenkins from the UK, who most wont. I read Kyle Orland's work alot. I could recognise more then most.
Most however, offer re-hashed features and bland opinion in their pieces. A more striking individuality is needed, either in innovative thought or quality of writing (or ideally both).
Thinking about it, I guess a good way to gauge your popularity is to feed your ego and Google your name! If you see blogs, etc that talk about how "So and so from Game Site dot com wrote an article/opinion piece about the recent epidemic of d-pad syphilis," you're doing okay for yourself.
Personally, I'm most concerned with editors knowing my name. Heck, they can even address me as "Hey You" if the next words are, "Want some money?"
Personally I think the danger of a cult of personality developing around a writer is a pretty good reason to stay largely invisible to the process. If a person really cares, they can read the bylines and follow you personally, but turning yourself into a "name" tends to distract people from the writing, I'd say. The masses will always be clueless, but keep your head and your ego down and just do good work, and you'll get noticed by the people who matter.